Brand expansion consultancy · United States

Bring your brand to America.

We help international brands enter the United States with a strategy built around how Americans actually discover, trust and buy. Positioning, localization, retail and growth, handled by one team.

Start your U.S. launch See how we work
$21T
U.S. consumer spending in 2025, per the Bureau of Economic Analysis
90 days
Typical run from first workshop to a live go-to-market
One team
Strategy, brand, retail and growth under a single contract

A brand that works in Madrid, Milan or Berlin does not automatically work in Miami, Austin or New York. That gap is where we work.

Services

Everything it takes to land — and stay.

Six disciplines, one accountable team. Take the whole journey or the piece you're missing.

01

Market-Entry Strategy

A clear U.S. go-to-market: where you win first, at what price, through which channels, and what it costs to get there.

02

Positioning & Localization

We adapt your story, voice and identity for American buyers — so it reads as native, not translated.

03

Consumer & Competitive Research

Who your U.S. customer really is, who you're up against, and the white space you can own.

04

Retail & Distribution

Amazon US, DTC on Shopify, marketplaces and retail partnerships — the routes to shelf and cart that fit your margins.

05

Marketing & Growth

Paid media, PR, creators and lifecycle built for U.S. platforms and buying behavior, with metrics that matter.

06

Operational Landing

The unglamorous essentials — entity, logistics, payments, compliance — sequenced so nothing blocks your launch.

Approach

A four-step path to the U.S.

Four stages, each ending in a decision. You know what you are committing to before you commit to it.

  1. 1

    Discover

    We pressure-test your brand, your product-market fit and your readiness for the U.S., and we tell you if the answer is no.

  2. 2

    Position

    We shape the American version of your brand: audience, message, price and channel.

  3. 3

    Launch

    We stand up the go-to-market — retail, site, media and ops — and go live.

  4. 4

    Scale

    We read the data, double down on what works, and build the engine for growth.

Why Mofetty

One team that owns the whole crossing.

Most brands stall between deciding to enter the U.S. and actually being there. Closing that distance is the whole job.

  • Native, not translated. We build for how Americans buy, not a copy-paste of your home market.
  • Strategy that ships. Every recommendation comes with the plan to execute it.
  • One accountable partner. Strategy, brand, retail and growth under a single roof.
  • Measured on traction. We report against your U.S. numbers, not against deliverables shipped.

About

A small team built for one job.

Mofetty is a brand-expansion consultancy for companies ready to grow beyond their home market. We pair strategy with hands-on execution, so that entering the United States stops being a leap into the unknown and becomes a plan with dates on it.

We stay small on purpose: senior people on your account, direct communication, and decisions made in days rather than in committees.

Get started

Let's map your U.S. launch.

Tell us about your brand and where you want to take it. We will come back with a first read on your U.S. opportunity, at no charge.

Prefer email? [email protected]

Mofetty LLC
1209 Mountain Road Pl NE, Ste R
Albuquerque, NM 87110
United States